art direction
graphic design
photography

the premise for this campaign was “the morning after”, showing the relationship between two young people. complicity, seduction, naturalness and spontaneity were the key concepts that built the campaign.

the photos taken at 2 a.m. with a compact analog camera with flash under the rain were pared to george shira’s. rita pons wrote the copy to explain the story. because you can’t have a morning after without a night before:

"the night came and they were alive. they felt this time would be different. changing. and they set free, running through darkness, chasing the sky and the trees and each other. the morning after, they wouldn’t know themselves. the moon gave them skin, touch, taste, strength, smell and body. and the sun burst it all".

*developed as a university project (professor: màrius zorrilla)