art direction
storytelling
graphic design

the i.n.o.x. watch is sold as the toughest on the market, having passed up to 130 physical tests. the objective for this campaign was to reach the target of younger men. following these ideas, the images of two key moments in contemporary history, where physical conditions are visibly extreme, are put in a time structure which resembles a meme, which makes it brief and effective.

*developed as a university project (professor: màrius zorrilla) together with rita pons